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Why Ariel Builds Only 100 Cars a Year — And Why That Makes the Atom the World's Greatest Lightweight Sports Car

While automotive giants churn out tens of thousands of cars annually, Ariel Motor Company hand-builds just around 100 Atoms per year — and that extraordinary restraint is precisely what makes the Ariel Atom the most exclusive, most focused, and most thrilling lightweight sports car ever conceived. AutoTickers explains why less production means more perfection.